Using a Website as a “Home Base” on the Internet

General, Related Articles on Graphic Design, Web DesignTags: Internet presentation, marketing, multimedia, Web Design, web development, web sites

Social Networking is big these days.  But one has to have a “home base” on the Internet, sort of like one has a business address and/or a business card.  I always advise my clients to build a dedicated web site and have everything else they put on the web link to that site.  The world will always have things like “MySpace,” “Facebook,” “YouTube” and so forth, but the one thing you always have control over is your own web site.

This gets into many areas, including the aesthetic quality of how you present yourself and your products, the exact wordings and layout of the pages, how the site navigates, ability for people to contact you the way you want, etc.  All other things held constant, the one thing one should always have as far as the Internet is concerned is a personally owned web site.

Getting a professional quality web site is similar to having a brochure or newsletter created.  It’s an interactive process between the designer/website builder and the client.  The correct balance of text information, photos, videos, audio, and any graphics and layout decisions must be organized and executed so that the result is easy to view and understand by the desired visitors.

Nowadays, one can also setup a blog or e-commerce system (shopping cart) pretty inexpensively.  Extra work is required for these things, but it can all still be created as part of a dedicated personal or company web site.

I love working with my clients and am happy to discuss any goals regarding promoting or showcasing art forms, businesses or entertainment products on the web using the latest Internet presentation technologies. 

Rex Perry
Multimedia designer/producer
Founder & CEO Perry Multimedia Inc
www.perrymultimedia.com