The “Voodoo” Element in Internet Marketing

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I wanted to share an experience I just had regarding the use of a blog to promote on the Internet:

I intalled a special “plugin” to my blog that searched the Internet for articles relating to my type of business and then placed those articles on my blog with direct links back to their source.  This was a “guaranteed” way to get lots of traffic to my blog and thus to my company web site.

Well, guess what?  I just deleted about 800 posts from my blog because it DID NOT WORK.  Sure, I got lots of content on my blog – sure, it was pretty much “automated” and it did create SOME effect.  But it made the blog less personal, it loaded the blog with lots of articles I might or might not even agree with, and over time, I got almost the SAME amount of traffic to my blog and web site as I did without using this method.

The big lesson is the SAME OLD LESSON.  No shortcuts.  The old-fashioned, do-it-as-you-go method of building up a presence on the Internet is the ONLY way to ensure it will actually work out well.

In contrast.  I spend about six weeks working on my social networking (Facebook, Twitter, hand written blog articles, etc) and making sure the quality of my presentation was very high – by the end of that period of time I had more business than ever in the history of my company.

I do professional presentation work.  I am also now partnered with a ground-breaking new Internet PR company that helps clients build a solid and robust Internet presence that gets great results.

I enjoy figuring out this puzzle of how to make technology, art and aesthetic presentation work to get good results.  Sometimes you have to “prove” what doesn’t work before you can fully establish what really does work.

Have a great week….

Rex Perry
Multimedia Artist/Producer
Founder – CEO Perry Multimedia Inc
www.perrymultimedia.com